AUS Global Signs Sponsorship Deal with Real Betis FC

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Real Betis
continues its streak of sponsorship deals with companies in the retail trading
industry and enters into a partnership with AUS Global. The newest deal will
remain in place until 30 June 2025 and assures AUS Global’s brand an appearance
on the team’s game shorts for the upcoming 2023/24 season in LaLiga and Copa
del Rey.

AUS Global
is a multinational company, which was established in Melbourne in 2003. It offers a range
of financial services, including contracts for difference (CFDs).

The company
sees the opportunity to partner with Real Betis and has the brand featured on
the team’s game shorts for the next two seasons as “a great honour and
immense pleasure.” This collaboration allows the company to associate with
a popular international football championship like LaLiga, enhancing the
brand’s visibility.

Real Betis
is an award-winning football club based in Seville with a history dating back
to 1907. It has been one of the league’s top teams in recent seasons, finishing
among the top five teams.

Ramón
Alarcón, the CEO of Real Betis, emphasized the significance of the club’s
association with major global companies like AUS Global. He views Real Betis as
an influential platform for promoting their services.

“Real
Betis continues in its pursuit of attracting the interest of international
companies that can join our project,” Alarcón commented.

This
partnership aligns with Real Betis’ ongoing expansion strategy, both
commercially and in sports. The club has already signed over 35 international
agreements, contributing to its global brand growth.

In the
past, Real Betis has partnered with other brokerages, including LegacyFX. In
2019, easyMarkets also joined the club’s sponsors list. As part of the
sponsorship deal, which ran for three years, the company’s logo was displayed
on the front of the players’ match shirts.

CFD Industry Loves
Football, but Also Other Sports

Sports
sponsorship has emerged as a dominant strategy in the fast-paced world of CFDs
and cryptocurrency marketing . As the popularity of financial markets continues
to rise, brands such as eToro, Plus 500, ThinkMarkets, Libertex, and IC Markets
leverage sports affiliations to boost their reach and credibility. These retail
brokers are among several firms globally investing millions into partnerships
with sports clubs and teams.

This trend
of trading partnerships began more than ten years ago. However, it initially served as a
method for brokers to align themselves with established brands and gain
credibility while reaching new demographics, which is likely to resonate with the
trader-as-athlete approach.

While
football sponsorship was their first choice and remains popular, brokers are also
exploring other sports opportunities
to cater to specific regional or demographic
interests. For instance, CMC Markets has secured deals with a rugby team in New
Zealand
and a cricket team in Australia, while CFI is sponsoring Jordan’s
national basketball team. This approach allows the brands to target their
promotional efforts more effectively.

Regardless
of the sport chosen, brokers build brand awareness through teams and athletes, giving access to a broad range of potential customers.

Real Betis
continues its streak of sponsorship deals with companies in the retail trading
industry and enters into a partnership with AUS Global. The newest deal will
remain in place until 30 June 2025 and assures AUS Global’s brand an appearance
on the team’s game shorts for the upcoming 2023/24 season in LaLiga and Copa
del Rey.

AUS Global
is a multinational company, which was established in Melbourne in 2003. It offers a range
of financial services, including contracts for difference (CFDs).

The company
sees the opportunity to partner with Real Betis and has the brand featured on
the team’s game shorts for the next two seasons as “a great honour and
immense pleasure.” This collaboration allows the company to associate with
a popular international football championship like LaLiga, enhancing the
brand’s visibility.

Real Betis
is an award-winning football club based in Seville with a history dating back
to 1907. It has been one of the league’s top teams in recent seasons, finishing
among the top five teams.

Ramón
Alarcón, the CEO of Real Betis, emphasized the significance of the club’s
association with major global companies like AUS Global. He views Real Betis as
an influential platform for promoting their services.

“Real
Betis continues in its pursuit of attracting the interest of international
companies that can join our project,” Alarcón commented.

This
partnership aligns with Real Betis’ ongoing expansion strategy, both
commercially and in sports. The club has already signed over 35 international
agreements, contributing to its global brand growth.

In the
past, Real Betis has partnered with other brokerages, including LegacyFX. In
2019, easyMarkets also joined the club’s sponsors list. As part of the
sponsorship deal, which ran for three years, the company’s logo was displayed
on the front of the players’ match shirts.

CFD Industry Loves
Football, but Also Other Sports

Sports
sponsorship has emerged as a dominant strategy in the fast-paced world of CFDs
and cryptocurrency marketing . As the popularity of financial markets continues
to rise, brands such as eToro, Plus 500, ThinkMarkets, Libertex, and IC Markets
leverage sports affiliations to boost their reach and credibility. These retail
brokers are among several firms globally investing millions into partnerships
with sports clubs and teams.

This trend
of trading partnerships began more than ten years ago. However, it initially served as a
method for brokers to align themselves with established brands and gain
credibility while reaching new demographics, which is likely to resonate with the
trader-as-athlete approach.

While
football sponsorship was their first choice and remains popular, brokers are also
exploring other sports opportunities
to cater to specific regional or demographic
interests. For instance, CMC Markets has secured deals with a rugby team in New
Zealand
and a cricket team in Australia, while CFI is sponsoring Jordan’s
national basketball team. This approach allows the brands to target their
promotional efforts more effectively.

Regardless
of the sport chosen, brokers build brand awareness through teams and athletes, giving access to a broad range of potential customers.



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