The global payments platform Visa has announced a
new digital loyalty solution dubbed Visa Web3 Loyalty Engagement. Powered by
SmartMedia Technologies, this solution integrates Web2 with Web3 innovation.
Kathleen Pierce-Gilmore, the SVP and Global Head of
Issuing Solutions at Visa mentioned: “Consumers are looking to engage with
brands in new ways, and traditional loyalty programs have not evolved over the
past decade. Imagine earning a unique digital collectible, whether purchasing
tickets for a sports event or participating in an augmented reality treasure
hunt.”
This new platform enables brands to curate
personalized experiences and seamlessly offer rewards, the company said in the
official press release. The digital wallet feature allows consumers to apply
rewards to various sectors, from travel to sports.
Visa mentioned that its mission is to connect the
world through innovative, secure payments remains unwavering. The payments
giant believes that inclusivity in economies uplifts everyone, with access
being pivotal in shaping the future of the money movement.
Expect ongoing updates as this story evolves.
The global payments platform Visa has announced a
new digital loyalty solution dubbed Visa Web3 Loyalty Engagement. Powered by
SmartMedia Technologies, this solution integrates Web2 with Web3 innovation.
Kathleen Pierce-Gilmore, the SVP and Global Head of
Issuing Solutions at Visa mentioned: “Consumers are looking to engage with
brands in new ways, and traditional loyalty programs have not evolved over the
past decade. Imagine earning a unique digital collectible, whether purchasing
tickets for a sports event or participating in an augmented reality treasure
hunt.”
This new platform enables brands to curate
personalized experiences and seamlessly offer rewards, the company said in the
official press release. The digital wallet feature allows consumers to apply
rewards to various sectors, from travel to sports.
Visa mentioned that its mission is to connect the
world through innovative, secure payments remains unwavering. The payments
giant believes that inclusivity in economies uplifts everyone, with access
being pivotal in shaping the future of the money movement.
Expect ongoing updates as this story evolves.
