Exness, a
popular name in the forex and contracts for differences (CFDs) industry, has announced today (Monday)
the launch of a new global marketing initiative titled “Born to
Trade.” According to a statement released by the brokerage, the campaign
represents the company’s most extensive branding effort to date.
Exness Rolls Out New
Marketing Campaign
The
centerpiece of the campaign is a video advertisement that debuted on Monday,
focusing on the challenges and decision-making processes faced by traders.
Exness states the initiative is aimed at traders who actively engage with
market opportunities.
“At
Exness, we believe that real traders were born to trade; and that trading is an
innate calling to which only the best of brokers can respond,” said
Alfonso Cardalda, Chief Marketing Officer at Exness.
The
marketing push follows Exness’s rebranding effort introduced earlier this year. The
company plans to distribute the campaign across various media channels in its
key markets globally. This move builds upon Exness’s recent marketing
activities, which included an April announcement of a regional partnership with
LALIGA in Latin America.
“The
‘Born to Trade’ campaign highlights the exceptional quality, dependability, and
product superiority that clients consistently experience with Exness,
showcasing exactly why we are the preferred choice for traders globally,”
he added.
The company has also recently added two new financial influencers to its roster. Adrian Nardelli from Argentina and Bran De Salcedo from Colombia are the latest to join the broker’s Team Pro initiative. The expansion of Exness Team Pro includes Nardelli and De Salcedo teaming up with existing trading influencers such as Nicolas Palacios, Momen Medhat, Mohsin, Dennis Okari, and Kojo Forex, who were previously part of the Exness Team Pro.
This article was written by Damian Chmiel at www.financemagnates.com.
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