Horizon
Software, the global technology company focused on electronic trading, has
announced a rebrand to Horizon Trading Solutions. The company, which has been
operating for over 20 years, supports agency and principal businesses across
equities and derivatives.
Now known
as Horizon Trading Solutions, the rebranded firm aims to bolster its electronic
trading offering, supporting agency and principal trading desks on one platform
across equities and derivatives.
The rebrand
includes a new visual identity featuring an updated logo, typography, color
palette, and imagery. The company’s website has also been redesigned to reflect
the new brand and improve user experience.
According
to Sylvain Thieullent, the CEO of Horizon Trading Solutions, the rebrand
represents “a key part of the company’s development while maintaining its
heritage and history in the industry.”
Horizon
Trading Solutions plans to continue bolstering its electronic trading offering,
supporting clients in adapting to regulatory changes, pivoting to new
opportunities, and positioning itself as a provider of trading solutions and
professional services to markets across Europe, Asia Pacific, The Middle East,
and North America.
Exciting News! Horizon Software is now Horizon Trading Solutions!
We are thrilled to announce our dynamic rebrand, marking a significant milestone in our journey towards innovation and growth within the financial technology landscape.#Horizonrebranding https://t.co/r1Yzpr4sR2 pic.twitter.com/w6S87G5XyQ
— Horizon Trading Solutions (@Horizon_People) March 27, 2024
The rebranding initiative comes as the company has experienced accelerated global growth over the past year, driven by rising demand for its trading solutions and built-for-purpose technology offering. An example is the certification for Montreal Exchange derivatives trading signed last year.
“We are
committed to driving positive change and adding new value for our customers,
employees, and stakeholders. The team are greatly looking forward to the next
stage of the company,” Thieullent
concluded.
Horizon Expands into New
Markets and Launches New Products
Also, in 2023, the provider of algorithmic and electronic trading technology solutions established a direct connection with the Singapore Exchange within just six months of its official launch in Singapore. This connectivity allows Horizon’s customers to
engage with various financial markets, create a market for ETFs and execute
hedging strategies more efficiently.
In addition
to expanding into Singapore, Horizon Software has launched a new
cross-asset electronic platform called Horizon Extend. This platform empowers
customers to customize pricing models and hedging tools, streamline processes,
and create a more flexible and transparent trading environment.
Additionally, Horizon
Software has partnered with Santander Bank Polska, whose
brokerage arm became the first Introducing Market Makers on Horizon’s platform
for the “Global Connect” equity market organized by the Warsaw Stock Exchange.
Horizon
Software, the global technology company focused on electronic trading, has
announced a rebrand to Horizon Trading Solutions. The company, which has been
operating for over 20 years, supports agency and principal businesses across
equities and derivatives.
Now known
as Horizon Trading Solutions, the rebranded firm aims to bolster its electronic
trading offering, supporting agency and principal trading desks on one platform
across equities and derivatives.
The rebrand
includes a new visual identity featuring an updated logo, typography, color
palette, and imagery. The company’s website has also been redesigned to reflect
the new brand and improve user experience.
According
to Sylvain Thieullent, the CEO of Horizon Trading Solutions, the rebrand
represents “a key part of the company’s development while maintaining its
heritage and history in the industry.”
Horizon
Trading Solutions plans to continue bolstering its electronic trading offering,
supporting clients in adapting to regulatory changes, pivoting to new
opportunities, and positioning itself as a provider of trading solutions and
professional services to markets across Europe, Asia Pacific, The Middle East,
and North America.
Exciting News! Horizon Software is now Horizon Trading Solutions!
We are thrilled to announce our dynamic rebrand, marking a significant milestone in our journey towards innovation and growth within the financial technology landscape.#Horizonrebranding https://t.co/r1Yzpr4sR2 pic.twitter.com/w6S87G5XyQ
— Horizon Trading Solutions (@Horizon_People) March 27, 2024
The rebranding initiative comes as the company has experienced accelerated global growth over the past year, driven by rising demand for its trading solutions and built-for-purpose technology offering. An example is the certification for Montreal Exchange derivatives trading signed last year.
“We are
committed to driving positive change and adding new value for our customers,
employees, and stakeholders. The team are greatly looking forward to the next
stage of the company,” Thieullent
concluded.
Horizon Expands into New
Markets and Launches New Products
Also, in 2023, the provider of algorithmic and electronic trading technology solutions established a direct connection with the Singapore Exchange within just six months of its official launch in Singapore. This connectivity allows Horizon’s customers to
engage with various financial markets, create a market for ETFs and execute
hedging strategies more efficiently.
In addition
to expanding into Singapore, Horizon Software has launched a new
cross-asset electronic platform called Horizon Extend. This platform empowers
customers to customize pricing models and hedging tools, streamline processes,
and create a more flexible and transparent trading environment.
Additionally, Horizon
Software has partnered with Santander Bank Polska, whose
brokerage arm became the first Introducing Market Makers on Horizon’s platform
for the “Global Connect” equity market organized by the Warsaw Stock Exchange.
