The Switzerland-originated
neobank Brighty App has announced its launch in Montenegro, marking its first
expansion into the Western Balkans region. The next step is to debut in the UK.
Brighty App Expands to
Montenegro, Eyes SEPA Integration
The move comes as the country
prepares to join the Single Euro Payments Area (SEPA) by year-end, positioning
Brighty to capitalize on increased cross-border financial activity.
Brighty App offers integrated
cryptocurrency and fiat currency services and previously was available only in
EU and EEA countries. The platform provides users with multi-currency accounts,
cryptocurrency trading, and both virtual and physical debit cards.
“Expanding into Montenegro
serves our mission to provide seamless crypto payments and earning
opportunities across the broader European region,” said Nikolay Denisenko,
Co-founder and Chief Technical Officer at Brighty App.
The company’s entry into
Montenegro coincides with the country’s upcoming SEPA accession, which is
expected to reduce costs and simplify euro transactions between Montenegro and
EU member states. This timing could potentially accelerate cryptocurrency adoption
in the Western Balkans.
🌍 Brighty is live in Montenegro! 🌍Zdravo, Montenegro! Brighty is here to make your money work smarter for you. 🚀Seamless saving, sending, spending, and earning at up to 10% on your stablecoins.Download the Brighty app today! #BrightyInMontenegro #DigitalFinance pic.twitter.com/x0VUhBxQIM
— brightyapp (@brightyapp) August 16, 2024
The UK Is Next
Denisenko revealed in an
interview with Finance Magnates that the company is focusing not only on
Montenegro but is also working to debut in the UK.
“The team is consistently
monitoring regulatory changes in order to reach and serve as much of the
European continent as possible,” the Co-founder commented.
POV: You travel across the UK and pay for everything in #crypto ☕️ pic.twitter.com/ieskLjoqEi
— brightyapp (@brightyapp) August 17, 2024
He also disclosed that the
company should soon launch a new service in the area of stablecoins.
“This September, Brighty users
can expect to see a one-of-a-kind card feature launching in the app, which will
allow them to earn even more on their stablecoin holdings,” Denisenko added.
Recent Brighty’s Updates
Brighty App recently introduced
an AI-powered investment platform, which the company claims can achieve annual
returns of up to 21%. This feature uses algorithms to analyze market data and
automatically optimize user portfolios.
As it expands, Brighty
emphasizes its commitment to Swiss-level security standards to protect user
data and transactions. The app supports both SEPA and SWIFT payments, allowing
for flexibility in international transfers.
At the end
of last year, the
company announced that it was entering the European B2B payments sector,
targeting a market worth over $2 trillion.
This article was written by Damian Chmiel at www.financemagnates.com.
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