Industry-leading fintech firm SquaredFinancial has been through
major transformation in the last year, setting the right pace towards successful
business. Embarking on the next phase of growth, SquaredFinancial is proud to reveal
its new visual identity, a significant rebranding initiative, reflecting the
new era of evolution that the company has been recently embracing. While preserving
the essence and carrying the legacy of the old logo, the new visual identity,
showcased below, highlights a progressive, dynamic, and modern feel, and embodies
SquaredFinancial’s renewed sense of energy and optimism.
With more than two decades of expertise, SquaredFinancial
has set itself as an innovator in the fintech industry, keeping up with the
current pace of technological evolution.
Its Founder and CEO, Philippe Ghanem,
along with his team, believes in delivering smart solutions that cater to
investors’ evolving financial needs. “Being in the industry since 2005, we have
experienced the changes it underwent. Thanks to our expertise, we are among the
key players that keep on shaping the industry landscape”, Ghanem commented. “A
strong brand identity is the foundation of a robust business. It serves as the
core upon which customer loyalty and trust are built. As we need to evolve to
meet our customers’ needs, so does the brand.
SquaredFinancial’s new brand
identity represents our evolution with a more futuristic approach, and taking
our identity to the next level is linked to the extensive expertise we bring,
and the quality of service and innovation in the products we wish to cater to our
clients and partners. I hope our community likes it as much as we do.”
.
Drosoula Hadjisavva, Chief Marketing Officer, commented:
“With the aim to honor SquaredFinancial’s past achievements and legacy, we
preserved the brand color palette and visual icon, revealing a smooth and fresh
brand makeover, reflecting our strategy towards a new progressive direction, a promising
future and what’s coming up next.
Having a client-centered approach, user experience is
one of our key objectives, and following the latest brand trends is essential.
This milestone highlights our commitment towards our clients, partners and
employees, with regards to our strategic goals to expand into new geographic
locations and maintain our high standard of service.”
As the company ensures a smooth transition of its rebranding
across all touchpoints, it is keen to maintain high quality service and support
for all its stakeholders. The updated branding will be rolled out across all
SquaredFinancial platforms in the coming weeks.
About SquaredFinancial
SquaredFinancial is a well-capitalized FinTech firm
founded in 2005. It aims at becoming a one-stop shop that meets investors’
financial needs. With around two decades of experience in financial technology
and trading, it offers global solutions to traders of different generations and
backgrounds, who are looking for an intuitive and sophisticated investment
gateway. It is led by market experts and leadership veterans who share a
passion for trading and a vision to reshape the industry landscape. As a regulated
firm, it provides investors with an online platform backed by cutting-edge
technology that offers the opportunity to trade a wide range of instruments
from different asset classes.
Industry-leading fintech firm SquaredFinancial has been through
major transformation in the last year, setting the right pace towards successful
business. Embarking on the next phase of growth, SquaredFinancial is proud to reveal
its new visual identity, a significant rebranding initiative, reflecting the
new era of evolution that the company has been recently embracing. While preserving
the essence and carrying the legacy of the old logo, the new visual identity,
showcased below, highlights a progressive, dynamic, and modern feel, and embodies
SquaredFinancial’s renewed sense of energy and optimism.
With more than two decades of expertise, SquaredFinancial
has set itself as an innovator in the fintech industry, keeping up with the
current pace of technological evolution.
Its Founder and CEO, Philippe Ghanem,
along with his team, believes in delivering smart solutions that cater to
investors’ evolving financial needs. “Being in the industry since 2005, we have
experienced the changes it underwent. Thanks to our expertise, we are among the
key players that keep on shaping the industry landscape”, Ghanem commented. “A
strong brand identity is the foundation of a robust business. It serves as the
core upon which customer loyalty and trust are built. As we need to evolve to
meet our customers’ needs, so does the brand.
SquaredFinancial’s new brand
identity represents our evolution with a more futuristic approach, and taking
our identity to the next level is linked to the extensive expertise we bring,
and the quality of service and innovation in the products we wish to cater to our
clients and partners. I hope our community likes it as much as we do.”
.
Drosoula Hadjisavva, Chief Marketing Officer, commented:
“With the aim to honor SquaredFinancial’s past achievements and legacy, we
preserved the brand color palette and visual icon, revealing a smooth and fresh
brand makeover, reflecting our strategy towards a new progressive direction, a promising
future and what’s coming up next.
Having a client-centered approach, user experience is
one of our key objectives, and following the latest brand trends is essential.
This milestone highlights our commitment towards our clients, partners and
employees, with regards to our strategic goals to expand into new geographic
locations and maintain our high standard of service.”
As the company ensures a smooth transition of its rebranding
across all touchpoints, it is keen to maintain high quality service and support
for all its stakeholders. The updated branding will be rolled out across all
SquaredFinancial platforms in the coming weeks.
About SquaredFinancial
SquaredFinancial is a well-capitalized FinTech firm
founded in 2005. It aims at becoming a one-stop shop that meets investors’
financial needs. With around two decades of experience in financial technology
and trading, it offers global solutions to traders of different generations and
backgrounds, who are looking for an intuitive and sophisticated investment
gateway. It is led by market experts and leadership veterans who share a
passion for trading and a vision to reshape the industry landscape. As a regulated
firm, it provides investors with an online platform backed by cutting-edge
technology that offers the opportunity to trade a wide range of instruments
from different asset classes.
